We are a software company specializing in “biocommunication” applications. Biocommunication is accomplished by providing a direct connection between a computer and a living organism (i.e., humans or animals), which facilitates in determining biological preference and perception reframing. Biological preference is a physical preference to certain clinical or wellness options, like vitamins, minerals, and other nutritional supplements. Perception reframing is a technique that opens a person to a different way of seeing a circumstance, an opportunity, a problem, or a relationship. Both of these applications involve concepts that are natural outgrowths of the field of complementary and alternative medicine. Therefore, ZYTO’s market at the present time includes healthcare professionals within this field of medicine, and others who have knowledge of and embrace these concepts.
We are a Delaware corporation and have one wholly owned subsidiary, ZYTO Technologies, Inc., a Nevada corporation. We are governed by a Board of Directors and managed under the leadership of Dr. Vaughn R Cook, CEO and President, and Kami J. Howard, CFO and Secretary. Dr. Cook and Ms. Howard are the only two officers of the Company. We currently employ less than thirty employees. These employees are divided into specific “work groups,” depending on their primary job responsibilities. These groups include accounting, software development, sales to healthcare professionals, sales to direct marketers, customer service, and marketing. Each of these groups is headed by a manager who oversees the day-to-day operation for his or her group.
Our primary financial objective is to market our technology to both healthcare professionals and retail consumers. In addition to placing our product in the aforementioned markets, further financial objectives include collecting initial setup fees, and maintaining and collecting ongoing monthly subscription payments from those with whom we place our products. Because these payments are nominal, our goal is to place a large number of software installations and to provide service and value that motivates our customers to continue making subscription payments. All of our products are internet-centric, meaning that our products are deployed over the internet, updated through the internet, and each month the user’s software license is renewed over the internet by syncing the products that they purchase from us with our secured server.
Software development and improvement is an ongoing, and one of our most important functions. As more powerful development tools are made available and as the internet becomes a more powerful vehicle for our products, we intend to capitalize on this improvement by improving our products with increased speed and power.
We are currently releasing version 5.0 of our entire product offering. The 5.0 platform will take us even more directly into the business of internet transactions and contact with our customers. For example, a new website (www.ZYTOLife.com) will be launched within the next few months. ZYTOLife.com will be the nexus for healthcare professionals using our technology with their clients. All ZYTO applications that are sold exclusively to healthcare professionals can be used remotely over the internet. This allows a healthcare professional to “stay in touch” with his or her clients, even if the client is located a great distance from the healthcare professional’s clinic.
Additionally, ZYTOLife.com will facilitate the exchange of knowledge and experience among members of the ZYTO community. Our expectation is that healthcare professionals who purchase our products will enhance each other’s clinical effectiveness through this sharing.
Customer service is a critical element in our operation and in our ongoing success. This service takes the form of technical support (e.g., helping customers with software and hardware), and proactive implementation (i.e., contacting new customers to make sure they successfully implement our products). At the current time, all of our products are designed to generate revenue for our customers, and should be a profit center for each customer, when properly used. Because customers who make money with our equipment are more likely to continue their monthly subscription payments, assisting each customer through superior customer service is a critical component to our overall business model.
Training and education are also critical. All of our customers are provided the opportunity to participate in regular training webinars. Additionally, our websites contain training elements to help our customers master the use of our products in order to implement their use more quickly.
Our products that are available only to healthcare professionals are more complex and therefore, require more training. In order to facilitate and accomplish successful implementation of our products, we provide healthcare professionals with periodic hands-on clinical opportunities. Healthcare professionals are also invited to an annual multi-day conference to receive further instruction. The annual conference includes educational lectures, product trainings, and interfacing with companies whose products complement ZYTO technology, such as nutritional supplement companies.
ZYTO maintains websites that include recorded trainings that are both product-specific and product-use-specific. These trainings feature ZYTO personnel, as well as experts from various fields in the healthcare industry. We will continue to build on this knowledge base and to add additional information that is of interest to our customers.
Our 5.0 platform accommodates the effective translation of ZYTO products into different languages. Currently, we have certain products in English, Spanish, German, Hungarian, Norwegian, Turkish, Polish, Mandarin, and Portuguese. Our customer service representatives include representatives who are fluent in English, French, Spanish, and Portuguese. We currently operate in the United States, Canada, Latin America, China, South Africa, Australia, and Europe. We anticipate further global expansion.
Our strategy for global expansion is to manage all products from the United States, with our development team being primarily located in the State of Utah. In most instances, all sales will be initiated on the internet and completed in the United States. This will allow for simplifying issues related to the transactions, such as the ease of the laws governing transactions and the cross-border transfer of payments.
Even in light of global opportunities, our largest market for our products remains the United States. This is due to the widespread internet availability in the United States, as well as close physical proximity and access to ZYTO. Most marketing and sales efforts are centered in the United States and we anticipate that this trend will continue for the next several years.